Wednesday, February 22, 2012

Advertising Types

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There are four ways to advertise on CioIndex:

  1. Cost-Per-Thousand impressions (CPM)
  2. Cost-Per-Click (CPC)
  3. Cost-Per-Lead (CPL)
  4. Content Sponsorship

CPM Advertising

You are charged for the number of ads served on a "Cost per thousand" basis. This form of advertising is best suited for brand building.

CPC Advertising

You are charged on a "Cost per Click" basis i.e. only if a user clicks on your ad. This is best suited for targeted traffic generation.

CPL Advertising

You are charged a fixed amount for each user sign up or "lead" generated on our site. This is best suited for lead generation.

Sponsorship

Perhaps the best way to forge a long term relationship with our audience is to engage them through the interactive features of the portal. Sponsorship is the means to accomplish that. 

There are five ways to become a sponsor:

  1. Sponsor a section
  2. Sponsor a resource center
  3. Sponsor a newsletter
  4. Sponsor a webinar/event 
  5. Sponsor an online course

On a fixed price basis, your ads will be served on a specific zone - in a section or every page the entire site - and newsletters for a month. These ads will have a fixed placement of your choice for the entire month.

 

 

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